In Need of an Attitude Adjustment? The Role of Data Visualization in Attitude Change and Evaluation Influence

Autor/inn/en	Mason, Sarah; Azzam, Tarek
Titel	In Need of an Attitude Adjustment? The Role of Data Visualization in Attitude Change and Evaluation Influence
Quelle	In: American Journal of Evaluation, 40 (2019) 2, S.249-267 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1098-2140
DOI	10.1177/1098214018778808
Schlagwörter	Attitude Change; Influences; Reader Response; Evaluators; Stakeholders; Public Opinion; Behavior Standards; Social Attitudes; Bias; Resistance (Psychology); Research Reports; Outsourcing; Web Sites; Adults; Credibility; Affective Behavior; Vignettes; Data; Visual Aids; Public Policy + Suchen Sie Ihr Suchwort? Attitudinal change; Einstellungsänderung; Influence; Einfluss; Einflussfaktor; Leserbrief; Öffentliche Meinung; Social attidude; Soziale Einstellung; Resistenz; Research report; Forschungsbericht; Web-Design; Glaubwürdigkeit; Affective disturbance; Active behaviour; Affektive Störung; Daten; Anschauungsmaterial; Öffentliche Ordnung
Abstract	The connection between evaluation practice and its ultimate goal--social betterment--is indirect. With little or no direct control over social programs and policies, many evaluators rely on the actions of stakeholders to bridge the gap between evaluation practice and its purpose. Consequently, communicating with influence becomes key. The present empirical study tested the influence of evaluation findings on reader attitudes. It also extended current research on communication in evaluation by empirically testing whether visual data displays are related to evaluation influence. Findings suggested evaluators can shape reader attitudes through evaluation reports; however, readers responded differently based on the report's consistency with their initial attitudes. Additionally, evaluators should be cautious about overestimating the effects of data visualization on readers' attitudinal responses. Overall, findings provided a rationale for continued use of, and further research into, tailored evaluation reports. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01